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Creativity and marketing : the fuel for success /

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

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Gardado en:
Detalles Bibliográficos
Outros autores: Pantano, Eleonora (Editor)
Formato: Electrónico eBook
Idioma:inglés
Publicado: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
Marketing.
Creative ability in business.
Business & Economics > Marketing > General.
Sales & marketing.
Acceso en liña:https://doi.org/10.1108/9781800713307
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