Creativity and marketing : the fuel for success /

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Rannpháirtithe: Pantano, Eleonora (Eagarthóir)
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Bingley, U.K. : Emerald Publishing Limited, 2021.
Ábhair:
Rochtain ar líne:https://doi.org/10.1108/9781800713307
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