Creativity and marketing : the fuel for success /

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

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Altri autori:	Pantano, Eleonora (Redattore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Soggetti:	Marketing. Creative ability in business. Business & Economics > Marketing > General. Sales & marketing.
Accesso online:	https://doi.org/10.1108/9781800713307
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