The value of design in retail and branding /

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...

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Bibliographic Details

Other Authors:	Quartier, Katelijn (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, [2021]
Subjects:	Store decoration. Stores, Retail > Design. Branding (Marketing) Business & Economics > Industries / Retailing. Sales & marketing.
Online Access:	https://doi.org/10.1108/9781800715790
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