The value of design in retail and branding /
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Bingley, U.K. :
Emerald Publishing Limited,
[2021]
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| Subjects: | |
| Acceso en liña: | https://doi.org/10.1108/9781800715790 |
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