The value of design in retail and branding /

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...

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Detalles Bibliográficos
Outros autores: Quartier, Katelijn (Editor)
Formato: Electrónico eBook
Idioma:inglés
Publicado: Bingley, U.K. : Emerald Publishing Limited, [2021]
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Acceso en liña:https://doi.org/10.1108/9781800715790
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