The value of design in retail and branding /

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...

Description complète

Détails bibliographiques

Autres auteurs:	Quartier, Katelijn (Éditeur intellectuel)
Format:	Électronique eBook
Langue:	anglais
Publié:	Bingley, U.K. : Emerald Publishing Limited, [2021]
Sujets:	Store decoration. Stores, Retail > Design. Branding (Marketing) Business & Economics > Industries / Retailing. Sales & marketing.
Accès en ligne:	https://doi.org/10.1108/9781800715790
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!