The value of design in retail and branding /

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...

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Библиографические подробности

Другие авторы:	Quartier, Katelijn (Редактор)
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Bingley, U.K. : Emerald Publishing Limited, [2021]
Предметы:	Store decoration. Stores, Retail > Design. Branding (Marketing) Business & Economics > Industries / Retailing. Sales & marketing.
Online-ссылка:	https://doi.org/10.1108/9781800715790
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