Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication /

Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...

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Hlavní autor:	Vollero, Agostino (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, U.K. : Emerald Publishing Limited, 2022.
Edice:	Emerald points.
Témata:	Greenwashing. Corporations > Environmental aspects. Business ethics. Business & Economics > Environmental Economics. Business & the environment, 'Green' approaches to business.
On-line přístup:	https://doi.org/10.1108/9781801179669
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