Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication /
Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Bingley, U.K. :
Emerald Publishing Limited,
2022.
|
| Cyfres: | Emerald points.
|
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1108/9781801179669 |
| Tagiau: |
Ychwanegu Tag
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| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | 9781801179683 | ||
| 003 | UtOrBLW | ||
| 005 | 20220616165739.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 220616t20222022enk ob 001 0 eng d | ||
| 020 | |a 9781801179683 |q (e-book) | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 050 | 4 | |a HC79.E5 |b V65 2022 | |
| 072 | 7 | |a BUS099000 |2 bisacsh | |
| 072 | 7 | |a KJJ |2 bicssc | |
| 080 | |a 658 | ||
| 082 | 0 | 4 | |a 658.408 |2 23 |
| 100 | 1 | |a Vollero, Agostino, |e author. | |
| 245 | 1 | 0 | |a Greenwashing : |b foundations and emerging research on corporate sustainability and deceptive communication / |c Agostino Vollero (Università degli Studi di Salerno, Italy). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2022. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (168 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Emerald points | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Understanding greenwashing -- Chapter 2. The state of art: A systematic literature review -- Chapter 3. Theoretical approaches and research trends -- Chapter 4. Case studies: Lessons to avoiding the greenwashing trap -- Chapter 5. A look to the future. | |
| 520 | |a Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context. Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Greenwashing. | |
| 650 | 0 | |a Corporations |x Environmental aspects. | |
| 650 | 0 | |a Business ethics. | |
| 650 | 7 | |a Business & Economics |x Environmental Economics. |2 bisacsh | |
| 650 | 7 | |a Business & the environment, 'Green' approaches to business. |2 bicssc | |
| 776 | 0 | 8 | |i Print version: |z 9781801179676 |
| 776 | 0 | 8 | |i PDF version: |z 9781801179669 |
| 830 | 0 | |a Emerald points. | |
| 856 | 4 | 0 | |u https://doi.org/10.1108/9781801179669 |