Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication /

Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Vollero, Agostino (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Bingley, U.K. : Emerald Publishing Limited, 2022.
Schriftenreihe:	Emerald points.
Schlagworte:	Greenwashing. Corporations > Environmental aspects. Business ethics. Business & Economics > Environmental Economics. Business & the environment, 'Green' approaches to business.
Online-Zugang:	https://doi.org/10.1108/9781801179669
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