Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication /
Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Bingley, U.K. :
Emerald Publishing Limited,
2022.
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| Seri Bilgileri: | Emerald points.
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| Konular: | |
| Online Erişim: | https://doi.org/10.1108/9781801179669 |
| Etiketler: |
Etiketle
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İçindekiler:
- Chapter 1. Understanding greenwashing
- Chapter 2. The state of art: A systematic literature review
- Chapter 3. Theoretical approaches and research trends
- Chapter 4. Case studies: Lessons to avoiding the greenwashing trap
- Chapter 5. A look to the future.