Digital influence on consumer habits : marketing challenges and opportunities /

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by thei...

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Bibliographische Detailangaben

Hauptverfasser:	Singh, Nripendra (VerfasserIn), Kansra, Pooja (VerfasserIn), Gupta, S. L. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Leeds : Emerald Publishing Limited, 2024.
Schlagworte:	Internet marketing. Consumer behavior. Consumption (Economics) Business & Economics > Marketing > General. Online marketing / Social media marketing. Sales and marketing.
Online-Zugang:	https://doi.org/10.1108/9781804553428
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