Digital influence on consumer habits : marketing challenges and opportunities /

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by thei...

Popoln opis

Bibliografske podrobnosti

Main Authors:	Singh, Nripendra (Author), Kansra, Pooja (Author), Gupta, S. L. (Author)
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	Leeds : Emerald Publishing Limited, 2024.
Teme:	Internet marketing. Consumer behavior. Consumption (Economics) Business & Economics > Marketing > General. Online marketing / Social media marketing. Sales and marketing.
Online dostop:	https://doi.org/10.1108/9781804553428
Oznake:	Označite Brez oznak, prvi označite!