Market grooming : the dark side of AI marketing /

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. This compr...

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Beste egile batzuk:	Dadwal, Sumesh (Argitaratzailea), Jahankhani, Hamid (Argitaratzailea), Revett, Kenneth (Argitaratzailea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Gaiak:	Relationship marketing. Artificial intelligence. Artificial intelligence > Marketing applications. Business & Economics > Marketing > General. Advertising, marketing and sponsorship law. Sales and marketing.
Sarrera elektronikoa:	https://doi.org/10.1108/9781835490013
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!