Market grooming : the dark side of AI marketing /

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. This compr...

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Bibliographic Details

Other Authors:	Dadwal, Sumesh (Editor), Jahankhani, Hamid (Editor), Revett, Kenneth (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects:	Relationship marketing. Artificial intelligence. Artificial intelligence > Marketing applications. Business & Economics > Marketing > General. Advertising, marketing and sponsorship law. Sales and marketing.
Online Access:	https://doi.org/10.1108/9781835490013
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