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Market grooming : the dark side of AI marketing /

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. This compr...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Beste egile batzuk: Dadwal, Sumesh (Argitaratzailea), Jahankhani, Hamid (Argitaratzailea), Revett, Kenneth (Argitaratzailea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Bingley, U.K. : Emerald Publishing Limited, 2024.
Gaiak:
Relationship marketing.
Artificial intelligence.
Artificial intelligence > Marketing applications.
Business & Economics > Marketing > General.
Advertising, marketing and sponsorship law.
Sales and marketing.
Sarrera elektronikoa:https://doi.org/10.1108/9781835490013
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Chapter 1. Market grooming: Grooming customers using artificial intelligence / Sumesh Singh Dadwal, Gordon Bowen, Hamid Jahankhani, Vipin Nadda, and Pawan Kumar
  • Chapter 2. Ai-driven trading: Navigating the complex landscape of market manipulation / Sonal Jain
  • Chapter 3. The dark side of ai: Navigating the dynamics of patient grooming on doctor-patient relationships / Archana Shankar, Shikha Gera, and Md Salehin Ahmadi
  • Chapter 4. Chat gpt in marketing 5.0: Gold is real or just a gold-plating / Arpit Tiwari, Pawan Kumar, and Lokesh Jasrai
  • Chapter 5. Unpacking the double-edged sword: How artificial intelligence shapes hiring process through biased hr data / Osama Akram Amin Metwally Hussien, Krison Hasanaj, Anil Kaya, Hamid Jahankhani, and Sara El-Deeb
  • Chapter 6. Leveraging machine learning techniques to project customer behaviour through predictive analysis and ethical marketing / Mushtaq Ahmad Shah and Pawan Kumar
  • Chapter 7. Towards responsible ai: Exploring AI frameworks, ethical dimensions, and regulations / Sara El-Deeb, Hamid Jahankhani, Osama Akram Amin Metwally Hussien, and Isuru Sandakelum Will Arachchige
  • Chapter 8. Ethical navigation paradigms in ai-driven marketing: Insights and perspectives / Shani Kumar, Sonia Chawla, and Pawandeep Kaur
  • Chapter 9. Artificial intelligence in digital marketing: The ethical implications of digital influence on markets and consumer / K.A.Y.R. Oshadi Karunanayaka, Hamid Jahankhani, Sara El-Deeb, Isuru Sandakelum Will Arachchige, and Osama Akram Amin Metwally Hussien
  • Chapter 10. Exploring the balance between personalisation and automation in human-ai interaction / Isuru Sandakelum Will Arachchige, Hamid Jahankhani, K.A.Y.R. Oshadi Karunanayaka, and Osama Akram Amin Metwally Hussien
  • Chapter 11. Improving the image of marketing: AI has the potential to assist in marketing decisions and change perceptions / Gordon Bowen, Richard Bowen, Deidre Bowen, and Maryam Kiani
  • Chapter 12: Exploring the practices of Chinese short video platforms to enhance user stickiness and grooming the customers: A case study of douyin China (tiktok) / Yifei Xiang, Ahmed Adel Tantawy, and Sumesh Singh Dadwal
  • Chapter 13. Market grooming: How neuromarketing influences consumers' purchase decisions? / Ajit Bansal, Sumit Agarwal, and Nitish Arora.

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