Big data analytics for the prediction of tourist preferences worldwide /

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of...

Full description

Bibliographic Details

Main Authors:	Padmaja, N. (Author), Subramaniam, Rajalakshmi (Author), Mohapatra, Sanjay (Author)
Format:	Electronic eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Series:	Emerald points.
Subjects:	Big data. Tourism > Forecasting. Business & Economics > Industries > Hospitality, Travel & Tourism. Hospitality, sports, leisure and tourism industries.
Online Access:	https://doi.org/10.1108/9781835493380
Tags:	Add Tag No Tags, Be the first to tag this record!