Big data analytics for the prediction of tourist preferences worldwide /

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of...

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Auteurs principaux:	Padmaja, N. (Auteur), Subramaniam, Rajalakshmi (Auteur), Mohapatra, Sanjay (Auteur)
Format:	Électronique eBook
Langue:	anglais
Publié:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Collection:	Emerald points.
Sujets:	Big data. Tourism > Forecasting. Business & Economics > Industries > Hospitality, Travel & Tourism. Hospitality, sports, leisure and tourism industries.
Accès en ligne:	https://doi.org/10.1108/9781835493380
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