Big data analytics for the prediction of tourist preferences worldwide /

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of...

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Main Authors: Padmaja, N. (Author), Subramaniam, Rajalakshmi (Author), Mohapatra, Sanjay (Author)
格式: 电子 电子书
语言:英语
出版: Bingley, U.K. : Emerald Publishing Limited, 2024.
丛编:Emerald points.
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在线阅读:https://doi.org/10.1108/9781835493380
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