Big data analytics for the prediction of tourist preferences worldwide /

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of...

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Autors principals: Padmaja, N. (Autor), Subramaniam, Rajalakshmi (Autor), Mohapatra, Sanjay (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: Bingley, U.K. : Emerald Publishing Limited, 2024.
Col·lecció:Emerald points.
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Accés en línia:https://doi.org/10.1108/9781835493380
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