Rural marketing as a tool for mational development : strategies for socio-economic progress /
Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations. Rural Marketing...
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| Autor principal: | |
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| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1108/9781836080640 |
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