Rural marketing as a tool for mational development : strategies for socio-economic progress /
Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations. Rural Marketing...
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| Autor principal: | |
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| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1108/9781836080640 |
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Taula de continguts:
- Introduction
- Chapter 1. Certain basic concepts and the background to rural marketing
- Chapter 2. What is development?
- Chapter 3. Hindrances to rural development
- Chapter 4. Regulatory measures required for rural marketing and sales
- Chapter 5. Sources of finance for rural marketing and development
- Chapter 6. Whether socio-economic development may be achieved through rural marketing
- Chapter 7. ICC international code of direct selling, 2013
- Chapter 8. ICC advertising and marketing communications code, 2018
- Chapter 9. Development and the issue of the protection and preservation of the environment conclusions.