Airport marketing strategies : aviation and tourism perspectives /

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, with the aim of establishing their place within the transportation, tourism, and logistics sectors. H...

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Kaituhi matua:	Florido-Benítez, Lázaro (Author)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Ngā marau:	Airports > Marketing. Airports > Technological innovations. Strategic planning. Business & Economics > Marketing > General. Sales and marketing.
Urunga tuihono:	https://doi.org/10.1108/9781836080824
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!