Beyond growth hacking : mastering business model evolution /

Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid te...

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Bibliografiske detaljer
Main Authors: Santoro, Gabriele (Author), Bargoni, Augusto (Author)
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Bingley, U.K. : Emerald Publishing Limited, 2024.
Serier:Managing innovation in business strategy, marketing and finance
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Online adgang:https://doi.org/10.1108/9781836084426
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