Beyond growth hacking : mastering business model evolution /
Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid te...
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| Hoofdauteurs: | , |
|---|---|
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Reeks: | Managing innovation in business strategy, marketing and finance
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| Onderwerpen: | |
| Online toegang: | https://doi.org/10.1108/9781836084426 |
| Tags: |
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| 020 | |a 9781836084440 |q (e-book) | ||
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| 080 | |a 330.1 | ||
| 082 | 0 | 4 | |a 658.4012 |2 23 |
| 100 | 1 | |a Santoro, Gabriele, |e author. | |
| 245 | 1 | 0 | |a Beyond growth hacking : |b mastering business model evolution / |c authored by Gabriele Santoro (University of Turin, Italy, and University of Nicosia, Cyprus) and Augusto Bargoni (University of Turin, Italy). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2024. | |
| 264 | 4 | |c ©2025 | |
| 300 | |a 1 online resource (134 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Managing innovation in business strategy, marketing and finance | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Chapter 1. Before to begin: Modelling the business -- Chapter 2. Digital business models -- Chapter 3. Defining growth hacking -- Chapter 4. Practicing growth -- Chapter 5. Growth and business model dynamics -- Chapter 6. Factors driving growth. | |
| 520 | |a Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid technological advancements and market dynamics continuously reshape the business landscape, the need for innovative growth strategies has never been more critical. Beyond Growth Hacking addresses this new reality whilst offering actionable insights into navigating it successfully. Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, the book is a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst these challenges. The purpose bridges the gap between traditional business strategies and the agile, innovative approaches necessitated by today's fast-paced environment and the need to include big data management in strategy formulation. Readers start with the basics of modelling a business, providing a foundation for readers to analyse and understand their own organizations. It then delves into the dynamics of business models, emphasizing the importance of validation, scaling, innovation, and the ability to pivot effectively. The Managing Innovation in Business Strategy, Marketing and Finance series contributes to understanding the role of business innovation by focusing on three key functional areas: strategy, marketing, and finance. Books in the series explore large businesses, small businesses, family businesses, and more, giving unique insight into the interplay of innovation on strategy, marketing and finance. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 650 | 7 | |a Business & Economics |x Strategic Planning. |2 bisacsh | |
| 650 | 7 | |a Business strategy. |2 thema | |
| 700 | 1 | |a Bargoni, Augusto, |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781836084433 |
| 776 | 0 | 8 | |i PDF version: |z 9781836084426 |
| 856 | 4 | 0 | |u https://doi.org/10.1108/9781836084426 |