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Beyond growth hacking : mastering business model evolution /

Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid te...

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Bibliográfalaš dieđut
Váldodahkkit: Santoro, Gabriele (Dahkki), Bargoni, Augusto (Dahkki)
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Bingley, U.K. : Emerald Publishing Limited, 2024.
Ráidu:Managing innovation in business strategy, marketing and finance
Fáttát:
Business planning.
Consumer behavior.
Marketing.
Business & Economics > Strategic Planning.
Business strategy.
Liŋkkat:https://doi.org/10.1108/9781836084426
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Sisdoallologahallan:
  • Introduction
  • Chapter 1. Before to begin: Modelling the business
  • Chapter 2. Digital business models
  • Chapter 3. Defining growth hacking
  • Chapter 4. Practicing growth
  • Chapter 5. Growth and business model dynamics
  • Chapter 6. Factors driving growth.

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