Beyond growth hacking : mastering business model evolution /

Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid te...

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Autori principali:	Santoro, Gabriele (Autore), Bargoni, Augusto (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Serie:	Managing innovation in business strategy, marketing and finance
Soggetti:	Business planning. Consumer behavior. Marketing. Business & Economics > Strategic Planning. Business strategy.
Accesso online:	https://doi.org/10.1108/9781836084426
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