APA (7th ed.) Citation

Verma, B., Mittal, A., Raman, M., & Sindhav, B. (2024). Augmenting retail reality. Emerald Publishing Limited. https://doi.org/10.1108/9781836087083

Chicago Style (17th ed.) Citation

Verma, Balraj, Amit Mittal, Murali Raman, and Birud Sindhav. Augmenting Retail Reality. Bingley, U.K.: Emerald Publishing Limited, 2024. https://doi.org/10.1108/9781836087083.

MLA (9th ed.) Citation

Verma, Balraj, et al. Augmenting Retail Reality. Emerald Publishing Limited, 2024. https://doi.org/10.1108/9781836087083.