Augmenting retail reality. part b, blockchain, AR, VR, and AI /

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape,...

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Altri autori:	Verma, Balraj (Redattore), Mittal, Amit (Redattore), Raman, Murali (Redattore), Sindhav, Birud (Redattore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Bingley, U.K. : Emerald Publishing Limited, [2024]
Soggetti:	Chain stores. Internet of things > Economic aspects. Augmented reality > Economic aspects. Computers > Electronic Commerce. Online marketing, Social media marketing. E-commerce: business aspects.
Accesso online:	https://doi.org/10.1108/9781836087083
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