The impact of digitalization on current marketing strategies /

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhanc...

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Detaylı Bibliyografya

Yazar:	Matosas-López, Luis (Yazar)
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Seri Bilgileri:	Marketing & technology: new horizons and challenges
Konular:	Marketing > Management. Internet marketing. Business & Economics > E-Commerce / Digital Marketing. Online marketing, Social media marketing.
Online Erişim:	https://doi.org/10.1108/9781837536863
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!