The impact of digitalization on current marketing strategies /
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhanc...
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| 1. autor: | |
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| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Seria: | Marketing & technology: new horizons and challenges
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| Hasła przedmiotowe: | |
| Dostęp online: | https://doi.org/10.1108/9781837536863 |
| Etykiety: |
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