How to sell value - demystified : a practical guide for communications agencies /

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the...

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Bibliografski detalji

Glavni autor:	Manners, Crispin (Autor)
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Bingley, U.K. : Emerald Publishing Limited, 2023.
Serija:	PRCA professional
Teme:	Public relations firms > Marketing. Value added. Selling. Publicity. Business & Economics, Sales & Selling > General. Sales & marketing.
Online pristup:	https://doi.org/10.1108/9781837971220
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