How to sell value - demystified : a practical guide for communications agencies /

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the...

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Dades bibliogràfiques

Autor principal:	Manners, Crispin (Autor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Bingley, U.K. : Emerald Publishing Limited, 2023.
Col·lecció:	PRCA professional
Matèries:	Public relations firms > Marketing. Value added. Selling. Publicity. Business & Economics, Sales & Selling > General. Sales & marketing.
Accés en línia:	https://doi.org/10.1108/9781837971220
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!