How to sell value - demystified : a practical guide for communications agencies /

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the...

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Opis bibliograficzny

1. autor:	Manners, Crispin (Autor)
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	Bingley, U.K. : Emerald Publishing Limited, 2023.
Seria:	PRCA professional
Hasła przedmiotowe:	Public relations firms > Marketing. Value added. Selling. Publicity. Business & Economics, Sales & Selling > General. Sales & marketing.
Dostęp online:	https://doi.org/10.1108/9781837971220
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!