Tourism innovation in the digital era : big data, AI and technological transformation /

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have r...

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Bibliografiske detaljer
Andre forfattere: Valeri, Marco (Editor)
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Bingley, U.K. : Emerald Publishing Limited, 2023.
Serier:New perspectives in tourism and hospitality management
Fag:
Online adgang:https://doi.org/10.1108/9781837971664
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