The innovation approach : overcoming the limitations of design thinking and the lean startup /
Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back t...
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| Hlavní autor: | |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Témata: | |
| On-line přístup: | https://doi.org/10.1108/9781837977994 |
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Obsah:
- Section i. Introduction
- Chapter 1. Systems of innovation
- Chapter 2. Limitations of design thinking and the lean startup
- Chapter 3. A complimentary model of innovation management
- Section ii. Core steps and capabilities
- Chapter 4. Secondary research
- Chapter 5. Benchmarking
- Chapter 6. Primary research
- Chapter 7. Concept development
- Chapter 8. Concept evaluation and the mvp
- Section iii. Advanced tools and techniques
- Chapter 9. Adoption theory in practice
- Chapter 10. Learning from lead users
- Chapter 11. Sustainability
- Section iv. System level capabilities
- Chapter 12. Team selection, structure and governance
- Chapter 13. Project management essentials
- Chapter 14. Heuristic business modeling.