The innovation approach : overcoming the limitations of design thinking and the lean startup /

Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back t...

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Autor principal: Roach, David C. (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: Bingley, U.K. : Emerald Publishing Limited, 2024.
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Accés en línia:https://doi.org/10.1108/9781837977994
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