Understanding products as services : how the internet and AI are transforming product companies /

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimen...

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Hlavní autoři:	Wortmann, Felix (Autor), Gebauer, Heiko (Autor), Lamprecht, Claudio (Autor), Fleisch, Elgar (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Témata:	Commercial products. Internet marketing. Artificial intelligence > Marketing applications. Business & Economics > E-Commerce / Digital Marketing. Business studies: general. Online marketing, Social media marketing.
On-line přístup:	https://doi.org/10.1108/9781837978236
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