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Understanding products as services : how the internet and AI are transforming product companies /

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimen...

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Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Wortmann, Felix (Egilea), Gebauer, Heiko (Egilea), Lamprecht, Claudio (Egilea), Fleisch, Elgar (Egilea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Bingley, U.K. : Emerald Publishing Limited, 2024.
Gaiak:
Commercial products.
Internet marketing.
Artificial intelligence > Marketing applications.
Business & Economics > E-Commerce / Digital Marketing.
Business studies: general.
Online marketing, Social media marketing.
Sarrera elektronikoa:https://doi.org/10.1108/9781837978236
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Part I. How the Internet and AI Are Transforming Product Companies
  • Chapter 1. Merging worlds
  • Chapter 2. The product-software-service matrix
  • Chapter 3. A catalyst for the circular economy
  • Part II. The Product as a Service (PaaS) Navigator
  • Chapter 4. From physical products to PaaS
  • Chapter 5. Initiate the PaaS transformation
  • Chapter 6. Develop the PaaS business model
  • Chapter 7. Drive the PaaS transformation
  • Part III. The 66 PaaS Patterns
  • Chapter 8. Set the scope
  • Chapter 9. Explore customer gains and pains
  • Chapter 10. Define service offering
  • Chapter 11. Define revenue model
  • Chapter 12. Investigate strategic rationale
  • Chapter 13. Apply proven management tactics
  • Chapter 14. Leverage enabling technology.

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