Business acumen for strategic communicators : a primer /

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acum...

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Podrobná bibliografie

Hlavní autoři:	Ragas, Matthew W., 1977- (Autor), Culp, Ron, 1947- (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Témata:	Business communication. Success in business. Business & Economics > Business Communication > General. Business communication & presentation.
On-line přístup:	https://doi.org/10.1108/9781838676599
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!