Business acumen for strategic communicators : a primer /

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acum...

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書誌詳細
主要な著者: Ragas, Matthew W., 1977- (著者), Culp, Ron, 1947- (著者)
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Bingley, U.K. : Emerald Publishing Limited, 2021.
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オンライン・アクセス:https://doi.org/10.1108/9781838676599
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