New perspectives on critical marketing and consumer society /

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. 'New Perspectives on Critical Marketing and Consumer S...

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Beste egile batzuk:	Ritch, Elaine L. (Argitaratzailea), McColl, Julie (Argitaratzailea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Gaiak:	Marketing > Social aspects. Consumer behavior. Consumption (Economics) > Technological innovations. Marketing > Technological innovations. Branding (Marketing) Business & Economics > Marketing > General. Sales & marketing.
Sarrera elektronikoa:	https://doi.org/10.1108/9781839095542
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!