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New perspectives on critical marketing and consumer society /

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. 'New Perspectives on Critical Marketing and Consumer S...

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Detalles Bibliográficos
Otros Autores: Ritch, Elaine L. (Editor), McColl, Julie (Editor)
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Bingley, U.K. : Emerald Publishing Limited, 2021.
Materias:
Marketing > Social aspects.
Consumer behavior.
Consumption (Economics) > Technological innovations.
Marketing > Technological innovations.
Branding (Marketing)
Business & Economics > Marketing > General.
Sales & marketing.
Acceso en línea:https://doi.org/10.1108/9781839095542
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