Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context
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| Main Author: | |
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| Format: | Book |
| Published: |
Noida:
Dorling Kindersley (India) Pvt. Ltd.,
c2009.
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| Edition: | 1st ed. |
| Subjects: | |
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| Physical Description: | xv, 607p. |
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| Bibliography: | Includes Index |
| ISBN: | 9788131722367 |