Creativity and marketing : the fuel for success /

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

Cijeli opis

Bibliografski detalji

Daljnji autori:	Pantano, Eleonora (Urednik)
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Teme:	Marketing. Creative ability in business. Business & Economics > Marketing > General. Sales & marketing.
Online pristup:	https://doi.org/10.1108/9781800713307
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!